SEO stands for Search Engine Optimisation, It is the process of beautifying the perceptibility of a website on organic (“free” or “unpaid”) Search Engine Result Pages (SERPs), by amalgamating search engine beneficial and friendly elements and more visible to people who are looking for your product or service via search engines.
Getting to the top of search engine results with SEO requires you to pay special attention to these aspects of a website: Content and keywords, Keyword frequency and Metadata, Headings and tabs, Link building should help your website to get in the top position. Search Engine Optimization is broadly classified into two types on –page and off –page. On-Page optimization also named on-site optimization is about making changes and what you do on the website in its design and development process to improve and experiment on SERPs.
It also includes in critical planning steps like understanding your niche, keyword research, and SEO web strategy. Off-page optimization also called off-site optimization refers to the factors that have an outcome on your website ranking in natural search results directly related to outside circumstances (consists search ranking factors not located on your website). It is divided into two major components. These are website’s history and Links back (outbound links) to the website.