What is digital marketing?
Marketing is a technique in which companies design various communications to reach out to their customers. Now, these communications can be offline and online. Offline communication refers to traditional marketing channels like print ads, ATL activities, Outdoor hoardings, BTL activities etc.
Online marketing also termed as Digital Marketing refers to the new age marketing techniques in which marketers generally use various online/digital media to reach out to their customer/consumers.Digital marketing is basically an umbrella term used when you use digital mediums like Facebook, LinkedIn, twitter, Google, Mobile advertising etc. to reach out to your target audience.
Why is digital marketing required?
With the world is moving at fast pace, marketers need to reach out to their audience is a much efficient and effective way. Mobile advertising win over Outdoor hoardings, Facebook ads win over radio ads and so on.It is also interesting to note that with changing time, consumer’s mindshare to an advertisement is also decreasing. Companies need to have an effective communication and an effective channel to reach out to their audiences. Digital marketing helps with short and crisp message which attracts customer attention.
How effective is digital marketing?
Apparently, the effectiveness of digital marketing mediums can be very well measured. Digital marketing mediums help you track audience or people visiting on your landing page. Out of the various digital marketing tool available, one needs to identify the right medium for marketing. After choosing the right media the next step is to allocate the budget for the same. Allocating right budget and executing the campaign are key to a successful digital marketing campaign.
With technologies evolving every day, the means to reach target audience has also changed. Digital marketing provides new ways of customer engagement and a holistic approach to integrated marketing communications.